The Tsogo Sun Amashova Durban Classic is one of South Africa’s most popular events on the local competitive cycling calendar. Tsogo Sun approached us to create an integrated campaign with a new, refreshed look for the 2016 race.
We developed the concept and our key messages and created a series of banners that followed the path of the consumer online, communicating messages that were relevant to them as well as the sites on which they were placed. This new look extended to a variety of elements on Tsogo Sun properties as well as at the race.
The new, clean and refreshed look was implemented across all elements extending from digital to on-property and raceday communication. It amplified interest in the race and it communicated the fantastic Amashova accommodation specials offered by Tsogo Sun.