The Brief

Great brands do not entertain complacency and, in order to stay relevant, a regular re-evaluation of a brand’s look and feel is essential. Montecasino understands this and tasked Dieselbrook to create a full brand refresh that celebrates the property, projects its award-winning status and reconnects with its Italian roots.

The Solution

Together with assistance from Louise Sevel, the Group Brand Manager for Tsogo Sun, and the Montecasino marketing team led by Debbie Combrink, we were able to produce some exceptional brand work. We aimed for a crisp and clean identity that captures the essence and spontaneity of Italian life, while complementing the world-class experience available at Montecasino at the same time.

Monte Casino shoot image 3

The Result

Hours of intense crafting and amendments to rework and fine-tune the new look have resulted in Montecasino’s new corporate identity. The property’s new look is fresh, modern, exciting and has fewer restrictions than any of the property’s previous CI’s. This new look perfectly encapsulates the essence of the superbrand in every way. It’s the next step in the evolution of the Montecasino brand – a brand that will never stop changing.