OLAPLEX approached us with the task of spreading the word and generating hype around their new product, which is revolutionary in the hair-care industry. They required traditional elements as well as digital communication that would live comfortably in the online space.
After researching the product and its features, we highlighted the benefits it delivers to users, namely: REPAIR your hair, PROTECT your hair, and DISCOVER a whole new world of hair colour and style, without the risk of doing damage. Our communication extended from posters and brochures to an online video and an informative website that featured a fun quiz that could be taken and shared via social media.
After crafting, reworking and fine-tuning all of the elements, we were able to create and deliver a series of attractive OLAPLEX elements that educated and informed the market about this revolutionary product and its desirable benefits.