Tsogo Sun Sprint

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The Brief

The Tsogo Sun Sprint is an annual horse race held at the Scottsville Racecourse in Pietermaritzburg. Tsogo Sun briefed us to come up with a new theme and colour palette for the 2016 race.

The Solution

We generated a new colour palette, and the theme of “Be a Part of the Prestige”, and this was applied to all race communication and collateral. From pre-race mailers and invites to race-day elements and a television commercial – all Sprint elements were given a fresh new look.

The Result

We applied and delivered an attractive new look and a refreshed theme for the 2016 Tsogo Sun Sprint. The new colour palette is eye-catching, distinguishing itself from last year’s race, and it gives the 2016 edition a prestigious new look.