Sasol tasked Dieselbrook with providing a more humanised creative direction for the Sasol Delight brand which formed the basis of their corporate identity. A Humanised Approach to Branding Sasol Delight’s new brand direction was grounded in humanisation so we could establish an emotional connection with our target audience. We set out to create a brand…
Brand Development / Campaign
Sasol Delight
Get more Glug Glug! Sasol approached Dieselbrook to ideate and launch a nationwidecampaign that would incentivise customer expenditure both in-store and on fuel at Sasol service stations. Inspired by Sasol’s beloved Glug Glug commercial, we came up with the “Get More Glug Glug!” competition. We kept the mechanics of the competition extremely simple, ensuring that the…
