Brand Development  /  Campaign

Sasol Delight

December 14, 2023
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devteam

Sasol Delight

Sasol tasked Dieselbrook with providing a more humanised creative direction for the Sasol Delight brand which formed the basis of their corporate identity. A Humanised Approach to Branding Sasol Delight’s new brand direction was grounded in humanisation so we could establish an emotional connection with our target audience. We set out to create a brand…
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December 14, 2023
No Comments
devteam

Sasol Glug Glug

Get more Glug Glug! Sasol approached Dieselbrook to ideate and launch a nationwidecampaign that would incentivise customer expenditure both in-store and on fuel at Sasol service stations. Inspired by Sasol’s beloved Glug Glug commercial, we came up with the “Get More Glug Glug!” competition. We kept the mechanics of the competition extremely simple, ensuring that the…
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