Carfind

Carfind.co.za is one of South Africa's top three online car marketplaces, connecting thousands of dealerships with buyers searching for new, used, and demo vehicles. The platform had built serious traction since launch, but the brand and user experience hadn't kept pace with the business.

The Challenge

Carfind's existing brand had done the job, but it no longer reflected the scale or ambition of the business. The platform needed a refresh that would sharpen its positioning, modernise the look, and improve how users actually find cars across desktop and mobile.

The Solution

Dieselbrook led a brand refresh anchored by a new positioning line: "Find it. Fast." It's simple, direct, and speaks to what users actually want from a car search platform. We evolved the visual identity to feel cleaner and more contemporary, then worked closely with Carfind's team to redesign the full user experience.

The new UX and UI were built to make searching, filtering, and browsing feel effortless, whether you're on a phone or a desktop.

The Outcome

A refreshed brand and redesigned platform that matches the scale of the business. Carfind now presents as a serious player in a competitive space, with a user experience built to convert browsers into buyers.

Deliverables

Brand refresh and refined identity
Positioning and messaging ("Find it. Fast.")

Brand guidelines
Full UX design for desktop and mobile
Complete UI design system

Need a brand that keeps up with your business?