eStudy
eStudy, a leading South African eLearning provider, partnered with Dieselbrook to transform their brand identity into a scalable system that could support their growing enterprise.
We delivered a comprehensive brand refresh: refining their logo, updating their colour palette, and building a complete design system with templates and guidelines that empowered their internal teams to create consistent, on-brand materials independently.
The project culminated in a fully redesigned website, built end-to-end in their CMS, positioning eStudy as a credible, professional partner for corporate training solutions across South Africa.
The new brand identity includes updated colours, a refined logo structure, and comprehensive design guidelines that give teams the confidence to produce materials without constant agency oversight.
The Challenge
The existing brand had served eStudy well, but it was starting to show its age. As the business scaled and more people got involved in producing content and collateral, inconsistencies crept in. eStudy needed more than a facelift-they needed a refreshed identity paired with a practical design system their teams could actually use.
The Solution
Dieselbrook delivered a full brand refresh: updated colours, a refined logo, and a cleaner identity structure built for flexibility. We then translated this into a design system with clear guidelines, templates, and components. The new identity was rolled out across a redesigned website, which we handled from concept through to full build in their CMS.
The new eStudy website brings clarity and confidence to the brand. Built with their design system at its core, the site delivers a clean, professional experience that speaks directly to enterprise clients while giving eStudy's team the flexibility to grow and evolve their content over time. Every element, from typography to component structure, was designed to reinforce credibility and make navigation intuitive. The result is a digital presence that not only looks polished but functions as a scalable tool for business growth.
The interface prioritizes ease of use without sacrificing visual impact. Clear information architecture guides visitors through eStudy's service offerings, while thoughtful use of whitespace and the refined color palette creates a sense of professionalism and trust. Responsive design ensures the experience translates seamlessly across devices, meeting enterprise decision-makers wherever they're researching solutions.
Deliverables
- Brand refresh and identity refinement
- Updated colour palette and logo system
- Design system and brand guidelines
- Website design (UX/UI)
- Full website build and CMS integration
The Outcome
eStudy now has a modern, cohesive brand that works harder and scales easier. Their internal teams can produce on-brand materials without second-guessing, and the new website positions them as a credible, professional partner for enterprise-level training solutions.