Every piece is made to order by local South African women, with customers choosing their own colour combinations, hardware, and sizing. It's a beautiful product with a beautiful story.
Selling custom goods online comes with a challenge most off-the-shelf eCommerce platforms aren't built to handle. The client needed customers to visualise exactly what they were ordering before they committed. Not a dropdown menu. Not a colour swatch. A proper, real-time 3D preview of their custom collar or leash, showing every colour choice and configuration as they build it.
Before we touched the website, we refined the brand. Lead With Love had heart, but the visual identity needed sharpening to match the quality of the product and the story behind it. We developed a new logo and comprehensive brand guidelines that captured the warmth of the brand while giving it the polish needed to compete in international markets.
We built the entire eCommerce experience on Shopify, but this was never going to be a standard Shopify store.
Lead With Love sells to customers in South Africa and the United States. We configured the store to handle both markets seamlessly, with localised pricing and currency switching built into the foundation.
Local SA fulfilment and US market logistics, integrated directly into the checkout flow. Customers see accurate shipping options and costs based on their location.
This is where it got interesting. We implemented Kickflip as the product customisation platform, but the real work was in the detail. Our team built every collar and leash component as 3D assets, meticulously creating each colour option, hardware piece, and configuration so customers could see exactly what they were ordering in real time.
But when a customer can visualise their custom product, see how the colours sit together, and know precisely what's arriving at their door, that's when custom eCommerce actually works.
A fully functional custom product eCommerce store that handles the complexity behind the scenes and presents a seamless experience to the customer. From brand refinement through to 3D asset creation, every element works together to make buying a custom product feel simple.
Brand guidelines
Multi-currency configuration (ZAR / USD)
Kickflip product customiser implementation
Real-time product visualisation
Brand refinement and new logo
Bespoke Shopify eCommerce development
Shipping integration (SA and US markets)
Full 3D asset creation for all product components
This project is a good example of how we work. When the brief includes a challenge that doesn't have an obvious solution, we don't walk away from it. We figure it out. Brand, digital, 3D, eCommerce, logistics integration. Whatever the problem requires, we build the team and find the answer.