We were briefed to develop a brand for a Gastropub situated in the bustling Silverstar Casino complex in Johannesburg...

Publicity was born.

Perfect for grabbing a few drinks with friends after a long day at work

We immediately pictured a space where people come together to share a story and a cold beer. We coupled this idea with a restaurant that was destined to be famous and celebrated for its excellent food and buzzing atmosphere, and Publicity Pub & Grill was born.

There’s nothing soft and intimate about the restaurant’s industrial design, but it has tons of character. Texture comes in the form of wood, metal, and exposed brick.  The colour palette tends to lean toward dark, with rich leather couches and heavy wood or iron furniture.

With Publicity’s raw and masculine décor serving as inspiration, we wanted to mirror this application of form and function in the brand’s name and identity. Our primary objective was to portray the brand’s essence in the eyes of potential clients or customers.