Sasol Glug Glug
Get more Glug Glug!
Sasol approached Dieselbrook to ideate and launch a nationwide
Inspired by Sasol’s beloved Glug Glug commercial, we came up with the “Get More Glug Glug!” competition. We kept the mechanics of the competition extremely simple, ensuring that the messaging was not too cluttered or difficult to consume. All customers had to do was spend R250 on fuel or in-store to enter. Each entry gave customers a chance to win their share of R400 000 in fuel.
The creative look of the competition was both fun and simplistic and easy to execute on any marketing medium.
Inspired by Sasol’s beloved Glug Glug commercial, we came up with the “Get More Glug Glug!” competition. We kept the mechanics of the competition extremely simple, ensuring that the messaging was not too cluttered or difficult to consume. All customers had to do was spend R250 on fuel or in-store to enter. Each entry gave customers a chance to win their share of R400 000 in fuel.
