A brand-first approach for the service station of the future.
We set our ambitions on creating a brand-focused architectural blueprint for all Sasol Delight service stations with one goal in mind – to create an immersive, user-centred experience that would propel all customers directly into the future.
The goal was to lead with a brand story that would elicit an emotional reaction and create a great first impression. The design had to be futuristic without losing touch with South Africa’s unique heritage and culture, allowing convenience to take centre stage.