Vigour & Verve

With the help of the Tsogo Sun team, we envisioned Vigour & Verve as a hip, all-day dining experience with a massive wood-fired pizza oven and funky feel-good atmosphere – the perfect place to grab a coffee or a meal and relax.

When Tsogo Sun briefed us to develop a brand for café style restaurants to be opened across South Africa at their hotels and casinos, we saw an opportunity to conceptualise a singular destination coffee shop brand that communicates a vibrant concept without being repetitive and would enable the group to closely manage the roll-out to various locations.

The name and brand identity we developed for Vigour & Verve tells the story of an urban meeting place where people come together for good food and good company. We managed to inject personality into the project by paying particular attention to the menus, employee uniforms and packaging to make the brand instantly recognizable to their customers. 

Project deliverables

Research & strategy
Name Development Brand & Product Positioning
Brand Identity
Corporate Stationery Design
Promotional and Point-of-Sale Design
Brand Style Guide

A structured brand identity simplified the roll-out of V&V to various locations of different sizes.