From idea to first sale in three weeks. TheWineFarmer.co.za, a story of hope and ingenuity for the South African Wine farmers during the pandemic. The BrandThe project, spearheaded by SAAI - the South African Agri Initiative - is an organisation focused on promoting and protecting the interests of South African family farmers.The development of the…
Brand Development / Digital & Web / Social
The Wine Farmer
Luxury Boutique Hotel in the Cape Winelands De Stellenbosch, in the heart of South Africa’s wine region, is a collection of historic farmstead buildings dating back to the early 1900s that have been restored and re-imagined to create a unique luxury boutique hotel in Stellenbosch.A storied history connects De Stellenbosch with South Africa’s early wine…
With the help of the Tsogo Sun team, we envisioned Vigour & Verve as a hip, all-day dining experience with a massive wood-fired pizza oven and funky feel-good atmosphere – the perfect place to grab a coffee or a meal and relax. When Tsogo Sun briefed us to develop a brand for café style restaurants…
Celebrate the roots of Durban Indian Cuisine. Tsogo Sun commissioned us with one clear goal in mind – to develop a brand identity for an authentic Indian restaurant based at Suncoast Towers in Durban.Dieselbrook developed the name, logo, iconography, colour palette, typography, and general imagery.Central to Middle Eastern and Indian cuisine, the cumin seed is…
The look and feel is inspired by the meaning behind ‘Stella’ – starfish. Southern Sun The Cullinan is a premier hospitality destination and offers grand hotel accommodation in the heart of Cape Town. For Stella Café & Bar, located on the ground floor of this landmark hotel, we had to ensure that the name and brand…
We were briefed to develop a brand for a Gastropub situated in the bustling Silverstar Casino complex in Johannesburg...Publicity was born. Perfect for grabbing a few drinks with friends after a long day at work We immediately pictured a space where people come together to share a story and a cold beer. We coupled this…
Brand Development Montecasino is more than a casino, it is an absolute feast for the senses; an intense explosion of colour, texture, and taste. It’s the architecture, history & culture, the beauty, fashion, food and diversity on offer. https://vimeo.com/512862708 Montecasino’s Tuscan-inspired architecture, reflected in their luxurious accommodation and spectacular gardens, encompasses the spirit of Italy.…
At Toasteez we are re-inventing all-time favourites With Toasteez, we wanted to re-invent the all-time favourite - Toasted samies! The brief: create a name and brand that is simple, fun and as flexible as the food on offer. We created a fresh colour palette that was flexible to be used on packaging and would support the…
We were tasked with improving brand awareness by finding an online voice for JOCK Dog Food and cultivating an engaged social media community. JOCK Dog Food has been a trusted South African product found within countless homes across southern Africa. We were tasked with developing and implementing a social media strategy for the brand. Our strategy…
Campaign SASOL approached Dieselbrook in 2015 to develop a creative theme and the accompanying collateral for their prestigious SASOL New Signatures Art Competition. SASOL New Signatures was established by the South African Association of the Arts Northern Transvaal (now Association of Arts Pretoria) to provide a career building platform for emerging artists. The competition has…