Sasol tasked Dieselbrook with providing a more humanised creative direction for the Sasol Delight brand which formed the basis of their corporate identity. A Humanised Approach to Branding Sasol Delight’s new brand direction was grounded in humanisation so we could establish an emotional connection with our target audience. We set out to create a brand…
Brand Development / Campaign
Sasol Delight
A brand-first approach for the service station of the future. We set our ambitions on creating a brand-focused architectural blueprint for all Sasol Delight service stations with one goal in mind – to create an immersive, user-centred experience that would propel all customers directly into the future.The goal was to lead with a brand story…
Back in 2015, Sasol approached Dieselbrook to develop a creative theme and the accompanying collateral for their prestigious Sasol New Signatures Art Competition. Every year since then, we’ve helped to position this illustrious competition in a way that captures the hearts and minds of both emerging artists and industry stakeholders alike. Sasol New Signatures was…
Creating a Bespoke Digital Presence for a Financial Consulting Group Celagenix tasked Dieselbrook with a complete brand refresh and with designing and building their website.Celagenix is a professional services group comprised of five global consulting entities that serve businesses and corporate organisations across numerous sectors. Their consulting methodology favours a cross-border, multidisciplinary approach where they…
From Lifestyle Brandto Lasting Legacy Chris&Alley is the proud legacy of two passionate individuals who had been perfecting their product and service offerings in the beauty industry for years. The unique vision behind their brand continues to exceed clients’ expectations and allowed them to differentiate their business model from your typical beauty salon franchise. The…
From idea to first sale in three weeks. TheWineFarmer.co.za, a story of hope and ingenuity for the South African Wine farmers during the pandemic. The BrandThe project, spearheaded by SAAI - the South African Agri Initiative - is an organisation focused on promoting and protecting the interests of South African family farmers.The development of the…
Luxury Boutique Hotel in the Cape Winelands De Stellenbosch, in the heart of South Africa’s wine region, is a collection of historic farmstead buildings dating back to the early 1900s that have been restored and re-imagined to create a unique luxury boutique hotel in Stellenbosch.A storied history connects De Stellenbosch with South Africa’s early wine…
With the help of the Tsogo Sun team, we envisioned Vigour & Verve as a hip, all-day dining experience with a massive wood-fired pizza oven and funky feel-good atmosphere – the perfect place to grab a coffee or a meal and relax. When Tsogo Sun briefed us to develop a brand for café style restaurants…
Celebrate the roots of Durban Indian Cuisine. Tsogo Sun commissioned us with one clear goal in mind – to develop a brand identity for an authentic Indian restaurant based at Suncoast Towers in Durban.Dieselbrook developed the name, logo, iconography, colour palette, typography, and general imagery.Central to Middle Eastern and Indian cuisine, the cumin seed is…
The look and feel is inspired by the meaning behind ‘Stella’ – starfish. Southern Sun The Cullinan is a premier hospitality destination and offers grand hotel accommodation in the heart of Cape Town. For Stella Café & Bar, located on the ground floor of this landmark hotel, we had to ensure that the name and brand…